Nine out of ten visitors would return to Montserrat, says survey
 

Saturday, June 12, 2010/

www.caribbeannetnews.com

BRADES, Montserrat -- Nine out of ten persons who visit Montserrat would definitely return. This was revealed in a visitor exit survey conducted for the past year on overnight visitors by the Montserrat Tourist Board.

A press release from the MTB states that the exit survey covered 1,182 respondents and was carried out over the period June 2009 to May 2010 at the John A. Osborne Airport and the Ferry port in Little Bay.

According to the Tourist Board, nine out of ten visitors indicated they would definitely return to the island and would definitely recommend the island to a friend.

In rating elements of the tourism product, the survey showed that visitors gave the warmth and friendliness of the people the highest score with an excellent rating. Volcano Watching, hiking, and festivals were given the highest ratings under activities for the island.

The press release states that visitors also pointed out that overall Montserrat provided very good value for money with the accommodation component scoring the highest.

Commenting on these results, Director of Tourism Ernestine Cassell said that she is pleased with the results of the exit surveys.

She went on to say that despite challenges with access and our sometimes temperamental volcano, the results show that the island has a very good tourism product to offer visitors.

Cassell acknowledged that the surveys also provided constructive feedback on areas of improvement that are needed, which the Tourist Board will work on diligently.