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EXPERIENCE JAMAICA PROGRAM
2010 BRINGS FRESH EXCITEMENT TO KINGSTON
Over 100
tourism entities to offer discounts to Jamaicans
Lyndon Taylor
1-877-JTB-NEWS
jtbnews@ruderfinn.com
KINGSTON,
JAMAICA – June 28, 2010 –
The
Jamaica Tourist Board (JTB) has reintroduced the popular
Experience Jamaica program to encourage
Jamaicans to taste, see, feel and enjoy the country’s
tourism product. The program was reintroduced with a
simultaneous radio broadcast from the JTB’s Kingston
offices. During the launch broadcasts, both passersby
and call-in listeners were able to win prizes offered by
participating tourism companies.
First introduced in
2009, the Experience Jamaica program uses
customer education and value-added discount offerings to
generate interest in and use of the tourism facilities
available on the island, including accommodations,
attractions, transportation and shopping. This year the
number of participating entities totals over 100, with
discounts ranging from 5 percent to more than 50
percent. This is a marked increase in the number of
participating companies from 2009, which peaked at 65
participating entities. All six resort areas are
represented in the program.
“This is the start of
the summer period when many Jamaicans come home to visit
friends and family, and local school groups also
organize day trips for their students. Plus, with the
Emancipation and Independence holidays just a few weeks
away, this is an excellent time to offer discounts to
our people,” commented Director of Tourism John Lynch.
“We are convinced that the Experience Jamaica
program will offer excellent value to Jamaicans while
driving business to our industry partners.”
The Deputy Director
of Tourism with Responsibility for Marketing David
Shields commented on the significance of launching the
program in the capital city, “Kingston is culturally
rich – boasting over 30 attractions including the Bob
Marley Museum, Hope Gardens and the newly renovated
Devon House – plus this summer will see several major
events taking place in the area. The Experience
Jamaica Program will highlight all of these
facilities and will give all Jamaicans a chance to enjoy
our homeland.”
The Experience
Jamaica Program will feature a strong media
campaign coupled with community road shows with tourism
partners showcasing their offerings. The 2010 program
will run from now through December. The JTB projects
that once Jamaican consumers access the value added
discounts, they will want to experience the offerings
time and again.
About the Jamaica
Tourist Board
The Jamaica Tourist
Board (JTB), founded in 1955, is Jamaica’s national
tourism agency based in the capital city of Kingston.
The JTB was declared the Caribbean’s Leading Tourist and
Convention Bureau by the World Travel Awards (WTA) from
2006 to 2009, while Jamaica earned the WTA’s vote as the
World’s Leading Cruise Destination, the Caribbean’s
Leading Destination and the Caribbean’s Leading Cruise
Destination, for the third consecutive year.
JTB offices are
located in Kingston, Montego Bay, Miami, Toronto and
London. Representative offices are located in
Düsseldorf, Barcelona, Rome, Amsterdam and Tokyo.
For details on
upcoming special events, attractions and accommodations
in Jamaica go to the JTB’s Web site at
www.visitjamaica.com,
or call the Jamaica Tourist Board at 1-800-JAMAICA
(1-800-526-2422). Follow the JTB on Facebook at
www.facebook.com/jamaica,
on Twitter at
www.twitter.com/visitjamaicanow
or on YouTube at
www.youtube.com/aboutjamaicajtb.
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